What We Do
Successful marketing starts with understanding your customers. OpenMeta will help you gain valuable and insightful information into your clients and prospects. We will help you gather missing information, and at a minimum can append email, phone and address data to your existing database files. OpenMeta delivers the information you want and need for every data enhancement project.
Data Enhancement
OpenMeta can enable you to better understand your customers and increase your response rates by appending missing attributes through the use of our state-of-the-art data management and appending platform OM20/20.
Data Appending
OpenMeta can clean and organize your database files and increase the comprehensiveness of your data by adding demographics, lifestyle, and purchase data.
DATABASE SERVICES
The gathering of data from a single source or multiple sources and making it available for analysis, aggregation, reporting and future marketing campaigns, is one of the many definitions of database creation. Since data can be stored in a number of different formats, the initial phase of the process formats the data to a single processing format, standardizes the address information and updates address information in accordance with the USPS Change of Address requirements. This should be a straight-forward process but in most cases, it is not. That is where the experience of the OpenMeta team can make a significant difference in the ultimate accuracy of the database.
Many times, a marketing manager feels that the tools at his disposal are just not adequate. The most important tool, of course, is his own marketing database. Having built, repaired and updated hundreds of databases over the years, OpenMeta brings a unique view of what is possible with the data available. We can review an existing database and offer suggestions for making it more efficient and effective. We will put together the road map to build a fully functioning marketing database and make it work within your budgetary constraints.
OpenMeta can use its vast array of tools for stand-alone cleansing and deduplication of mailing files, or as an integral part of a much larger database or mailing initiative. When involved in the implementation of a database, the custom tools developed over years of standardizing every conceivable format and data structure, correct and incorrect, speeds the ETL process dramatically. ETL stands for “extract, transform and load”, the processes that enable companies to move data from multiple input sources; reformat and cleanse it, and load it into another database, a data mart or a data warehouse for analysis, or on another operational system to support a business process such as Direct Marketing.
The NCOALink® Product is a secure dataset of approximately 160 million permanent USPS® change-of-address records. It is a complete list of everyone who filed a permanent change of address notice with their Post Office™ during the previous 48 months. Developed with secure data store technology to increase security of postal customer data and protect the privacy of this information, the NCOALink® Product enables mailers to process mailing lists and update lists with new addresses prior to mailing. The file includes the old “moved from” address, and the new “moved to” address. The change-of-address data consists of the name and addresses of individuals, families and businesses who have filed a change-of-address with the USPS®.
Whether your issue is duplicate contacts at a business, or duplicate individuals at a household, we identify more accurate dupes than any of our competitors. The result is more efficient and cost-effective solicitations by our clients. The OpenMeta Deduplication Module has been developed and updated over the last twenty-plus years as changes have occurred in the way business addresses are formatted. Since the technology serves domestic as well as foreign addressing issues, individual’s names from around the world are accurately identified and matched. This enables highly accurate duplicate identification without over-kill (the elimination of too many records due to inaccurate similarities).
At OpenMeta, Merge/Purge is our specialty. We divide our Merge/Purge service into Consumer and Business, making sure that your Merge/Purge is relevant to your company or organization, focusing on accurate B2B or B2C results.
At OpenMeta we provide postal presorting using GOLDPAVE and CASS Certified software. We can produce tray tags and bag tags in different file type formats as well as reports and mail.dat files. Multiple presort options are available including 1st class or 3rd class letter, flat or postcard, palletized, batch sorted or NDI sorted for optimized postage discounts.
DATA APPEND SERVICES
Enhancing your business database with Firmographic data allows for the analysis and further understanding of your potential clients. This is a critical step in expanding your client base. Data gathered through direct phone calls, business transactions, SEC filings and D&B reporting are all available for append to the customer’s business database.
Enhancing your consumer database with Demographic data allows for the analysis and further understanding of your potential customers. This is a critical step in growing your customer base. Data gathered through buying habits, home purchase transactions, credit agency reporting and much more are all available for append to the customer’s consumer database.
OpenMeta’s email append service enables marketers to increase the number of emails on their customer list.
Now marketers can grow the number of emails on their customer list through a product that offers both high-quality and high match rates that can reach 70%, and uses fresh, top quality data from partners contributing their active customer files ensuring the highest level of accuracy possible.
Add Consumer & Business Phone Numbers to Your Database
OpenMeta’s phone append service adds consumer or business phone numbers to your database based on the provided name and/or postal address.
Consumer Phone Number Append
OpenMeta matches consumers using first name, last name and address information. All lists are matched against the National Do-Not-Call (DNC) registry. The average percentage of appended numbers ranges from 10%-60%. If you have a DNC exemption your rate will be higher.
OpenMeta’s reverse email appending service will enhance your email database by adding names and postal addresses to it. With this information, you’ll be able to:
- Communicate with your customers through direct mail
- Better segment your database based on geography
- Personalize your communications
- Append demographic information
Our reverse append service matches 25% to 50% of most input files with the fastest turnaround, and all results are certified by the United States Postal Service’s Coding Accuracy Support System (CASS) for accurate postal delivery at discount rates.
LIST APPEND SERVICES
Mailing lists are an essential part of any direct mail marketing campaign. Finding the right lists that are targeted to your specifications can drive response and increase your Return on Investment (ROI), but requires experience and knowledge.
Maximize your list rental revenues with quality mailing, telemarketing & email lists. OpenMeta manages a variety of high-quality mailing lists, telemarketing lists and email files, maximizing list rental revenues for all of our list owners. We manage many types of business and consumer files which allow prospective marketers the opportunity to target and reach only the type of prospects they are searching for.
ADDRESS HYGIENE
It is important to understand that CASS™ Processing is a crucial step in the address hygiene process, but more importantly it is a required step. Records that do not match to the ZIP + 4® Database do not qualify to go through any of the other USPS® Address Hygiene products listed below.
The DPV™ database is a U.S. Postal Service® file that includes every known address in the country. It is the most complete address database available, and can serve to validate the accuracy and completeness of known addresses. Records that cannot be matched with the DPV™ file are potentially undeliverable.
The U.S. Postal Service’s DSF2™ product provides valuable information about the addresses on your file. DSF2™ processing begins with the DPV™ service described above. Addresses that match to the DPV™ file are identified as being complete and correct. Addresses that can’t be matched to DPV™ are either incomplete or incorrect, and so are potentially undeliverable.
The LACSLink™ Product is a secure dataset of converted addresses that primarily arise from the implementation of a 911 system, which commonly involves changing rural-style addresses to city-style addresses. The LACSLink™ Product also contains existing city-style addresses that have been renamed or renumbered.
The NCOALink® Product is a secure dataset of approximately 160 million permanent USPS® change-of-address records. It is a complete list of everyone who filed a permanent change of address notice with their Post Office™ during the previous 48 months. Developed with secure data store technology to increase security of postal customer data and protect the privacy of this information, the NCOALink® Product enables mailers to process mailing lists and update lists with new addresses prior to mailing. The file includes the old “moved from” address, and the new “moved to” address. The change-of-address data consists of the name and addresses of individuals, families and businesses who have filed a change-of-address with the USPS®.
OpenMeta’s PCOA contains more than 25 million changes of address. All moves on the PCOA database are at an individual move level and all matches will return a new address. Multiple sources “feed” the PCOA database, which is updated monthly.
The SuiteLink™ Product is a data only product containing business addressing information specifically identified as high-rise default records as a result of CASS™ processing. The SuiteLink™ Product will enable customers to provide improved business addressing information by adding known secondary (suite) information to business addresses, which will allow USPS® delivery sequencing where it would not otherwise be possible. Records that have been processed through CASS Certified™ ZIP + 4® address matching software and identified as high-rise defaults are potential candidates for SuiteLink™ processing.
CONSULTATIVE AND ANALYTIC SERVICES
Who are your customers? What differentiates customers from prospects? Why do certain solicitations perform better than others? These are a few examples of the questions and issues our clients face. We provide the capabilities for clients to answer these and other questions by analyzing what it takes to become a customer. Once we can distinguish a customer, we then look to differentiate a great customer from an average customer.
OpenMeta has been supporting marketers with their marketing campaigns, building of marketing databases and analysis of customer data for over 20 years! In that time, we have worked with Fortune 1000 internal marketing organizations as their personal data experts, with Ad Agencies and Brokers as their “in-house” data processors and with small and midsize companies as their go-to source for everything to do with marketing and database.